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Video Transcoding – A Complete Overview

Video transcoding converts a video file from one format, resolution, or bitrate to another to ensure optimal playback on different devices and network conditions.

Video Transcoding - Bianor

Here we are going to discuss:

  1. Benefits of video transcoding
  2. Features of video transcoding solutions
  3. The process of video transcoding
  4. Key transcoding terms
  5. Technical aspects of video transcoding
  6. Bianor’s offering

Benefits of Video Transcoding

  • Improved video quality: Video transcoding allows you to convert your video files to a format optimized for streaming or playback for different network conditions, such as slow or unreliable internet connections, and on different devices, resulting in better-quality video.
  • Greater compatibility: Video transcoding makes delivering your video content to a broader range of devices and platforms possible by adapting video content to different streaming protocols and formats, such as HLS, DASH, or Smooth Streaming
  • Faster streaming: Transcoding can also improve streaming speed, reducing buffering times and improving the overall user experience.
  • Reduced storage requirements: Transcoding can help reduce the size of your video files, making storing and managing your video content easier.

Features of Video Transcoding Solutions

  • Format conversion: This allows you to convert video files to various formats, including H.264, MPEG-4, and WebM.
  • Device-specific optimization: Optimization of video files for specific devices with various screen sizes and resolutions, such as smartphones, tablets, or smart TVs.
  • Cloud-based transcoding: It simplifies your transcoding needs as your business grows.
  • API integration: Integrating the transcoding solutions with your existing software and workflows using APIs.

The Transcoding Process

Here’s a simple infographic that illustrates the video transcoding process:

Video Transcoding - Bianor



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Key Transcoding Terms

Here are some key terms related to video transcoding:

A codec is a software program that compresses and decompresses video and audio files.
Bitrate refers to the amount of data used to represent one second of video or audio.
Resolution refers to the number of pixels used to display an image or video, measured in width and height.
Container format
A container format is a file format that can store multiple data types, such as video, audio, and subtitles.
Frame rate
Frame rate refers to the number of frames displayed per second in a video.

Technical Aspects of Video Transcoding

Codecs and Formats

Video codecs are software algorithms that compress and decompress video data. They are essential for reducing the size of video files and making them more suitable for streaming or storage. Some popular codecs for video transcoding include H.264, MPEG-4, and WebM. Each codec has its own strengths and weaknesses, and the choice of codec depends on factors such as the target platform, desired video quality, and available bandwidth.

Similarly, video formats determine the structure and organization of video data within a file. For example, MP4 is a popular video format that can store both audio and video data in a single file, making it a popular choice for streaming and distribution. AVI is another popular format that is widely used for storing video content.


Scalability is a critical aspect of video transcoding. As the demand for video content grows, the transcoding infrastructure must be able to scale to accommodate the increased workload. Cloud-based transcoding solutions are popular for scaling video transcoding, as they offer flexible resource allocation and easy management of transcoding workflows. For example, Amazon Elastic Transcoder is a cloud-based transcoding service that automatically scales based on demand and provides high-quality output across multiple devices.


Transcoding performance is another major facet of video transcoding. The speed and quality of transcoding depend on factors such as the hardware used, the complexity of the video source, and the chosen transcoding settings. Optimizing transcoding performance requires careful tuning parameters such as the bitrate, resolution, and frame rate. For example, the open-source software FFmpeg provides a range of options for controlling transcoding performance, including hardware acceleration and parallel processing.

Bianor’s Offering

Video transcoding is a complex technical process that requires specialized tools and techniques to achieve optimal results. At Bianor, we are committed to using our technical expertise to help businesses leverage the power of video transcoding and unlock the full potential of their video content.

We offer a comprehensive suite of video transcoding solutions designed to meet the needs of enterprises of all sizes. Whether a small startup or a large company, we have the tools and proficiency to help you get the most out of your video content.

What do we offer:

  • Cloud-based transcoding service that can automatically generate multiple versions of a video file for delivery to different devices and network conditions
  • Advanced encoding algorithms to optimize video quality while minimizing file size and bandwidth usage
  • Support for a wide range of video formats and codecs to ensure compatibility with all major streaming protocols and devices
  • Real-time monitoring and analytics to track video performance and adjust as needed to ensure the best possible user experience.

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