Ad-Block Recovery for Video Publishers
Did you know that the annual lost revenue due to Ad-Blocking is estimated at $42 billion?
Regain your lost revenue
Bianor’s AdBlock Recovery Solution (ABRS) is tailored to the specific needs of video publishers and distributors. It aims to mitigate ad-blockers’ impact on video content while ensuring a sustainable OTT platform that benefits both service providers and viewers.
Ad-Block Revenue Recovery for OTT Providers
Ad-Blockers Disrupt the Business Model and Revenue
OTT streaming service providers rely heavily on ad revenue, but ad-blockers disrupt the traditional advertising model and diminish the platforms’ income.
Ad-Blockers Impact the OTT Service Providers’ Expansion
Revenue losses for OTT video streaming service providers threaten the sustainability and growth of the online video content distribution ecosystem.
Ad-Blockers Have Implications on Content and Pricing
Without ad revenue, OTT providers may need to increase subscription prices or decrease the content quality or quantity, which affects the UX and satisfaction.
The Solution
The ABRS consists of three simple steps designed to safeguard your ad revenues and ensure the optimal viewing experience.
Detect
Smart, AI-based algorithms accurately identify when an ad blocker is activated. This real-time detection allows the system to respond promptly and effectively.
Communicate
Once ABRS detects an ad-blocker, the system notifies the viewer via an interactive pop-up to openly communicate to the viewer the importance of the ads’ existence.
Disarm
ABRS advises the viewer of the option for further actions to diminish the loss of ad revenue, provides incentives for turning off ad blockers, and/or enforces content limitations.
AdBlock Recovery Solution – Approaches
The ABRS applies two simple methods to Disarm ad-blockers:
Content Limitation and Quality Limitation.
Content Limitation
Content limitation can be applied in various ways. A common approach is concealing certain content. This could be, for example, not showing the latest episodes of the user’s favorite shows or certain events, movies, or other content of interest. Another path is incentivizing users to disable ad-blockers without depriving them of any content.
Quality Limitation
The second common approach is limiting the quality of the stream. Users with active ad-blockers get a 480px or lower resolution quality, while the rest can enjoy the optimum viewing experiences. This approach reduces traffic costs by limiting users’ bandwidth with activated ad-blockers.
AdBlock Recovery Solution – Approaches
The ABRS applies two simple methods to Disarm ad-blockers:
Content Limitation and Quality Limitation.
Content Limitation
Content limitation can be applied in various ways. A common approach is concealing certain content. This could be, for example, not showing the latest episodes of the user’s favorite shows or certain events, movies, or other content of interest. Another path is incentivizing users to disable ad-blockers without depriving them of any content.
Quality Limitation
The second common approach is limiting the quality of the stream. Users with active ad-blockers get a 480px or lower resolution quality, while the rest can enjoy the optimum viewing experiences. This approach reduces traffic costs by limiting users’ bandwidth with activated ad-blockers.
Ad-Blocking in Figures
25-35%
of OTT Users Utilize Ad-Blockers
Our experience with clients and partners shows, and agencies’ studies prove that 25-35% of video users employ some form of ad-blocking software. The figure varies in different regions of the world.
$42 Billion in Lost Revenue by OTT Service Providers
A study by OnAudience reports that 2017 global ad revenue losses due to ad-block were estimated to be $42 billion. This lost potential is a significant hit for OTT video streaming service providers.
25% Increase
in 5 years in Ad-Blocker Usage
Different research has announced that in the period of the last five years, the industry has experienced a 25% increase in ad-blocker usage worldwide, showing the growing popularity of these tools.
AdBlock Recovery Solution – Benefits & Outcomes
Revenue Protection
Bianor’s AdBlock Recovery Solution safeguards ad revenue by encouraging users to consume ads, which is critical for any Over-the-top video streaming service business model.
Enhanced User Loyalty
ABRS showcases the ads’ importance and applies fair restrictions to ad-block users. This means it fosters a more engaged customer base that understands and supports the OTT platform’s sustainability.
High-Quality Content
By protecting their ad revenue, OTT service providers can persist in producing or purchasing diverse, top-tier content. This not only enhances the viewing experience but also boosts viewer retention.
Let’s get in touch
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