OTT Video Streaming Platform Migration – Insights & Challenges

The Environment

In the ever-evolving landscape of video streaming, growth often demands a transition to more powerful and flexible platforms. Recently, we faced such a challenge with a client who had outgrown their current platform hosted on Vimeo. The task at hand was not just a migration—it was a strategic move to a dedicated, robust, Over-the-Top (OTT) platform tailored to meet the growing demands of their audience.

OTT Platform Migration by Bianor


The Steps

  1. Content Migration
  2. User Data Migration
  3. Integration with 3rd Party Platforms
  4. Payment System Transition
  5. Switch Over Planning

Content Migration: A Herculean Task
Migrating content is the most visible and critical part of the transition. This isn’t just about moving video files—it’s about transferring the entire ecosystem: video assets, metadata, subtitles, artwork, and more. The complexity and volume of data made this task more time-consuming than anticipated, highlighting the need for meticulous planning and execution in content migration.
User Data Migration: Maintaining Continuity
User data migration is a sensitive and intricate process. Our task was seamlessly moving user accounts, profiles, settings, watch history, and recommendations. The challenge lay in mapping the legacy data architecture and transferring relevant data to the new system. A crucial aspect of this was handling passwords, which had to be transmitted in hashed form to maintain security and user trust.
Integration with 3rd Party Platforms
The new OTT platform demanded the integration of fresh APIs, SDKs, and infrastructure. This step was crucial to support the enhanced features and functionality we envisioned for the platform. Adapting to these new technical requirements was a significant hurdle but essential for the long-term scalability and flexibility of the platform.
Payment System Transition: InPlayer Integration
A subtle yet vital aspect of our migration strategy was the integration of InPlayer for payment processing. This switch was a technical update and a strategic move to enhance user experience and streamline revenue generation.

Switch Over Planning: The Final LeapThe final transition from the old to the new platform required careful orchestration. Our goal was to minimize subscriber impact and avoid confusion during the switchover. This phase demanded precise communication internally among our teams and externally with our client’s audience.


This migration project was more than just a technical task; it was a natural learning curve for us. Tackling these challenges sharpened our ability to handle complex OTT platform transitions. We’ve gained a lot of practical insights from this experience, which we’re excited to apply in our future work.

Looking back, we see this project as more than just a platform switch. It was a significant change for both our client and our team. We’re pleased to have managed this complicated process successfully, and it’s given us a new level of confidence in our work in video streaming development.

Video Streaming Lifecycle

Download Bianor’s white paper to learn more about the five most crucial components of video streaming lifecycle.